Think of the everyday items you buy. They typically come in easy-to-open product packaging, whether it’s a box of cereal…
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Ridge CEO Sean Frank likes to throw out nine-figure numbers. He remembers telling his chief marketing officer, Connor MacDonald, that…
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To build a loyal community, sometimes you have to immerse yourself within the network of potential customers on social media.…
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A checkmark dubbed the “swoosh” is the symbol of one of the most iconic brands in history. Its wearer embodies…
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The pre-launch process can be a daunting time for founders, who need to find future buyers and convince investors—sometimes even…
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