Reach

The age-old challenge of paid advertising is getting people to pay attention, which, of course, is no easy task. Pay-per-click…

Targeted marketing campaigns are all the rage. If you can reach target audiences through social media and targeted email and…

Sometimes, you may see the same company use slightly different messaging on different channels. It may have eye-catching, even cheeky,…

Effective advertising is all about getting the right information in front of the right audiences in a format that is…

As a YouTube video creator, you want your content to show up in YouTube search results. This will increase your…

As a small business owner, you’ve got a leg up on faceless corporations, because you’re a real person with a…