Definition

Running a successful business means paying attention to what’s happening behind the scenes.  Whenever you make a sale, buy inventory,…

Solvency, just like profitability, is a financial metric every business owner should be familiar with.  Financial solvency is required for…

The sheer choice of products and services available in today’s market allows consumers to think seriously about the brands they…

Imagine having to apply for a new credit card every time you want to buy something. It would get frustrating…

Investing in new opportunities to scale is crucial for business owners. But having enough cash on hand to make these…

Behind every brand is a brand strategy that helps inform the different choices you make as a business, from the…

SKU (pronounced “skew”), short for stock keeping unit, is used by retailers to identify and track its inventory, or stock.…

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” When the legendary…

Think about a glass of water and a tray of ice cubes. The water is fluid, ready to flow at…

When starting a new business, or bringing a new product to market, there’s no shortage of factors that affect the…