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Email marketing is a powerful business tool. By harnessing the direct and personal nature of email, you can make impactful…

Online marketing is a catch-all term for the collection of marketing strategies to expand your business through the internet. There…

Launching a new product is no small feat—after all, 40% of them don’t make it past the two-year mark. There…

Having a documented marketing strategy directly impacts your success, whether you’re a scrappy startup or established business. The problem? As…

Selling digital gift cards is one of the fastest ways for a brick-and-mortar business to move into the online market…

Mobile marketing is crucial for engaging with your connected customers. An SMS campaign can alert users of time-sensitive deals, leveraging…

Most of us have an embarrassing email username haunting our inboxes (parakeetlover91, tapdancergal, bbbbballer23—you know the ones). As a technological…

Social commerce—which combines social media with ecommercefeatures—reaches potential customers where they’re most active. If your products are available only on…

As a business owner, every day you’re faced with opportunities to introduce your brand to the world, engage with potential…